In the Spotlight: Interview with Emma Cross
What is your role at BTP?
I'm BTP's Business Development Director and I recently celebrated by 10 year anniversary here!! I don't know where the time has gone, but it's testament to working with such a great team of people. I originally joined the practice after spending 12 years working for law firms, keen to return to the property sector.
At BTP, I juggle a variety of roles, from business development and client care to bid management and marketing communications. My main aim is to ensure the company continues to grow and deliver exceptional quality for our clients.
What has been your favourite project so far?
One of my highlights has to be winning the design competition to carry out the restoration of Shire Hall and museum at Grade I listed Lancaster Castle. It was a fascinating project, which involved restoring the iconic hall interior and its intricate ceilings while also repairing the stonework, pinnacles and windows externally. The castle also has a colourful history, having served as a court and prison since medieval times.
What have you achieved since joining BTP?
When I started at BTP 10 years ago, there wasn’t a business development or marketing function in place. Coming from larger corporates, I loved the challenge of setting it all up from scratch. This included business planning, tender management, launching a new website, and developing our PR and social media.
If you weren’t in business development, what would you be doing?
Growing up, I wanted to be a dog handler with the police—I’ve always loved animals. While that didn’t pan out, I still enjoy spending time with my Samoyed, Milo, exploring the beautiful Peak District on long walks. It’s my favourite way to unwind!
What might someone be surprised to know about you?
My family finds it hilarious that I now lead hikes across the Peak District—especially considering that not long ago, I could barely navigate my way out of a car park! It’s safe to say my sense of direction has improved, but I put that down to apps like OS maps and actually focusing on where I'm going!
Get in touch
Please contact Emma Cross, Business Development Director
Tel: 0161 443 1221
Email: emma@btparchitects.co.uk